Let’s take a moment to ponder the evolution of e-mail marketing and video. Some time ago, man created e-mail. He thought this was good. He also created video. Man felt that it was also good. So one day, man thought “If e-mail is good, and video is also good, why not put these two good things together and create something extra-good, or extraordinary. And he called it video e-mail.

Man had also created the wheel, and started a business of selling wheels. He wanted to let other men know about it. But how could he get the word out? First, he sent them e-mails. But he realized it didn’t create a big increase in business. He found out most of the men didn’t even open the e-mails he sent them. What could he do to influence these men to read his e-mails. A light bulb went off in his head. He started sending them extraordinary e-mails; e-mails with videos attached to them. And that’s how video e-mail marketing was born. True story.

Video marketing experts believe that viewers are not only more likely to engage with video e-mails, but they are more likely to respond and offer feedback. Video e-mail marketing helps business owners communicate to their audience in a way that entertains, informs, and appeals to them. By adding video to your e-mails, you increase your chances of having your target audience really bond with your message. By increasing your chances of having your target audience really bond with your message, it’s definitely not a bad idea to add links to your products and services, and other related websites that provide information about your company.

Some benefits of video e-mail marketing are:

• it’s cost effective
• creating short e-mail videos does not take a lot of time
• it can help you develop a relationship with your consumers
• it can increase your conversion rate

Now, let’s take a look at a little thing I’d like to call E-mail Marketing How To (with video). To create a video e-mail, all you really need is a camera, a microphone, and recording software.

• Record a video clip of whatever it is you’d like to share with your viewers.
• Save the video file to your computer.
• Open your e-mail program.
• Create an e-mail.
• Click on the “attach” icon.
• Select the video file
• Send the e-mail to your target audience.

Voila! If that isn’t e-mail marketing how to, I don’t know what is!

As of October 5, 2011, the world lost a great man; a man whose brilliant mind, hard work, dedication, and creativity impacted the entire world. Steve Jobs changed the way we work, communicate with others, and entertain ourselves. He and Apple were able to create powerful technological tools and make them accessible not only to the government and big corporations, but the regular people as well.

Web video wouldn’t be what it is today without the innovations and hard work of Steve Jobs. Here are the many ways he has impacted web video:

• In 1976, Steve Jobs and his best friend Steve Wozniak went into business together and founded Apple Computer. The Apple 1 computer went on sale that summer for $666.66

• 1977 – Apple II was released, and it was the first personal computer that produced color graphics

• In 1984, Apple aired a commercial during the superbowl, and written on the television screen were the words:

“On January 24^th, Apple computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.”

This was the start of a new world in which small, independednt filmmakers could compete with Hollywood studios and big time filmmakers.

• In 1986, he bought PIXAR movie studios from George Lucas for $18 million. At that time, PIXAR’s focus was on commercials. But when one of its commercials, “Tin Toy,” won an academy award in 1988, Jobs decided to start making movies.

• In 1998, The iMac was released to the public. It was internet-ready, and was the first to not use the floppy disc. Instead, it came with a slot for a CD-Rom. It had a futuristic style to it, complete with curved edges.

• The iBook was introduced in 1999, equipped with Wi-Fi technology. Also that year, Jobs and Apple came out with the iMovie, a program that makes it easy to edit a video and send to You-Tube or Facebook, not to mention Final Cut Pro, a video editing product used to create digital video.

• In 2001, he invented the iPod, a sleek, simple, and stylish device with an numerous songs.

• In 2003, Jobs and Apple came out with the iSight cam, a digital video camera.

• In 2005, the iSight cameras were conveniently placed right inside the macs. On May 5^th, iTunes version 4.8 permitted users to import and organize video clips. On Oct. 12^th, iTunes version 6.0 let people buy and watch videos from the online iTune music store.

• The video I-pod came out in 2006.

• In 2007, Apple TV made its debut.

Since then, the i-phone, i-pod touch, and the i-pad were invented; allowing new ways for users to watch videos.